The new Webapp Smart Swimmers informes about safe and unsafe swimming places in the cantons of Zurich, Zug, Schwyz, Thurgau and St. Gallen. Centralway was responsible for the conception, design and implementation. The Webapp offers information and comment functions and the most important emergency numbers.
To appeal to the widest possible group of users we have decided against a native app, and decided to create a Webapp. To open the Webapp to users without HTML5 enabled smartphones, we also set up a Facebook page. The campaign runs until the end of the swimming season 2012.