Every now and then the well-known thumbs-up button is being used for other things than its original purpose. The Fidor Bank has recently launched a Facebook campaign which affects the interest rates of account holders: The Like-interest-meter. For every 2,000 Likes, the interest rate increases by 0.1%.
The first Web 2.0 bank has also chosen an innovative approach for setting rate percents. The more Likes on Facebook, the more interest you get on your current account at the Fidor bank. This means that for every 2,000 Likes the interest rate increases by 0.1%. The rate percent is adjusted on each 25th day of the month.
For a check account the initial interest rate of 0.5% is already set relatively high. All the more enticing when you consider that the interest rates may rise. For now the campaign will run until the end of the year. Should there be 22’000 Likes more until then, the interest rate will be fixed at 1.5%.
The campaign launched in April. Currently it is still missing the 1000 Likes to realize the first interest rate increase of 0.1%. Will the owner of a FidorPay account soon be able to appreciate a raise?
It is not the first time that a company uses the Like button for other purposes. In Brazil, C&A has recently provided some stores with “like-hangers”. These have a display which indicates the current number of Likes. It is questionable how attractive that makes a garment, since it means that many people find it great. It indirectly implies that many people will buy it and wear it. Stüssy on the other hand has connected stripping with the Like button. With each additional Like the model takes off a garment. The campaign is controversial, since it probably doesn’t comply with the Facebook guidelines completely.
A simple button, a simple statement behind it, and yet one can make dozens of things with it. I personally like it when you deal creatively with simple tools and I’m looking forward to more new implementations. The requests of our clients already point in the direction that we at Centralway will increasingly design and implement such campaigns in the future. Thumbs up!